Simon is also author of two popular Joomla books: CMS Development Library: Joomla! SEO and Joomla! 3 SEO and Performance. The books describe how you can optimize Joomla websites for search engines and speed.
He is also speaker at Joomla User Groups, Joomladays and at workshops about (Joomla) SEO.
I can make your needle found in the Google haystack